It was interesting to read the controversial article in Marketing magazine on 3rd February that major brands are sceptical of social media. The study by Internet Advertising Bureau said that only a fifth of marketers in organisations including Coca-Cola, RBS and the COI view social media as a core element of their marketing strategy. Whilst many are confused about the role the channel should play and are indeed cautious. Three quarters state the biggest challenge is to prove it can deliver Return On Investment.
Archive for the ‘Social networking’ Category
Sceptical of social media?
Tuesday, March 2nd, 2010Tags: Marketing, social media, Social networking, twitter
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What is Web 2.0 and Social Media Marketing?
Friday, October 30th, 2009You may have heard of two buzzwords floating around the web in the past few years – ‘Web 2.0′ and ‘Social media’. It’s all very exciting, a real culture change of how we can do business. If you haven’t started using social media to full advantage, this presentation from our web designer, may help get you started. It tells you what some of the terms mean and how they might help you in your business now and in the future.
You can view the full presentation here
Tags: digg, facebook, linkedin, social media, Social networking, twitter, web 2.0
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