“If anyone is not happy with the performance of their current website, I would recommend giving First Impression a call for an honest and trustworthly discussion”

I was looking at different ways to market my website so I contacted a few local web companies however I was very unhappy with the responses that I was getting.

During the discussions with several companies, we talked about my current website and the lack of conversions, I was getting approximitely 1000 visits a month but had a poor conversion rate of only 1%!!

The majority of the web companies that I spoke to tried to miss-sell me an SEO Package (Search Engine Optimisation) along with Google Adwords totalling as much as £200 a month! I failed to understand why they would recommend an SEO package on a website that was not converting customers?

After doing some digging I found First Impression. I spoke to Martin Duncan, who totally understood my concerns. Martin suggested we had our website redeveloped and the initial objective was to increase the conversion rate and then at a later date to take an SEO Package.

Relieved, I quickly agreed and invested in a new and improved website which had an integrated shopping cart to enable buying online. Dan Collins, the website designer starting the website and we were extremely pleased with his efforts and work in both the design and setup of the new site. Dan was always willing to go the extra mile to ensure we are happy with the design and functionality of the new site.

Since having the new website, we have noticed an improvement in Google:

• Old Site: Google (organic) 17.65% of one weeks Traffic
• New Site: Google (organic) 38.95% of one weeks Traffic and is increasing day by day.

We used to spend £180 a month for one keyword on google adwords and now we rank page one on natural listings on Google! For the first time we now get more enquiries from natural search terms than from adwords.

What’s more our direct traffic has increased from 17% to 38% in a matter of weeks!

If anyone is not happy with the performance of their current website, I would recommend giving First Impression a call for an honest and trustworthly discussion”.

To talk to First Impression contact 01457 857111 or view our website to find out more.

Their vision of Crafty Bin was born when First Impression, High Peak’s creative design and marketing company designed a crafty bin logo and full ecommerce website for them. It’s a fun site, very interactive and engaging, just like Lorraine and Elizabeth!

Take a look for yourselves www.craftybin.co.uk

Take a look at the new site here http://www.alufab.net/

Take a look at more of our work at www.firstimpression.co.uk or call us on 01457 857111

http://www.thecheshirecheeseinn.co.uk/

Craig, Laura and Matt Offless, already clients of ours, are the new owners of this beautiful inn that dates back to 1632. Full of history, beams and character, you can call in for a real ale, some wholesome home cooked food, or stay overnight to enjoy the surrounding countryside.

Craig and Laura also run an adventure company Altus Adventure www.altusadventure.co.uk if you want to combine your stay with some outdoor pursuits!

If you want to know more about our websites visit www.firstimpression.co.uk or contact us on 01457 857111.

Katie’s dad, Andy Byres said, “We would like to thank the generosity of First Impression who have built Katie’s site, it is fantastic. The website is going to be an important hub of information as Katie’s career progresses and because First Impression has built it with a content management system, I can update the site myself with all of Katie’s news and events. I’ve already put the details of Katie’s first Under 20 International from this weekend at Loughborough, where she came 3^rd!”

Helen Duncan, MD at First Impression said, “We were delighted to be able to donate this website so Katie can focus her funds on buying equipment. She is an exceptional athlete and her dedication, and that of her family is clear to see. I hope the website helps to launch her career and give her the recognition and support she needs to progress further. I will, like most local people, be watching Katie’s career with interest over the next few years.”

Katie has broken all British records in each of her age groups and is currently 7^th overall in the UK senior rankings, although the youngest by 3 years. Katie is also studying hard for A levels at Glossopdale’s Sixth Form College but after her final exam next week her training schedule will be full on once more, although what that can entail I can only imagine, she’s been training 7 days a week whilst studying!

Her next major challenge will be the European Junior Athletic Championships in Estonia on 21-24 July. How she performs over the summer will determine whether she will take a year out to train full time in preparation for the London 2012 Olympic selections in June next year. This is one young lady to watch! And now with a brand new website we can!

Bradbury & Son have been in the cheese business since 1884, operating from their High Peak headquarters in Buxton. They needed a website that reflected the modern-thinking company they had become, without losing sight of their historic background. They work with major retailers, convenience stores, wholesalers, food manufacturers and suppliers to all types of food service companies, sourcing and delivering the cheese products that they need. Bradbury & Son have also developed an exciting range of their own brands of cheese that fill gaps in the marketplace.

First Impression have written the new content, designed and built the website. Chris Chisnall, Marketing Director at Bradbury & Son said, “We are very pleased with the website First Impression has developed for us. We are continually moving forward here at Bradbury & Son and the new website will enable us to keep it fresh with new products and the latest news. Bradbury & Son is an exciting place to be so watch this space for more to come.”

To visit the new site go to: http://www.bradburyandson.co.uk/

The new site stands out from other craft supplies websites, it has a personable feel and look. It’s a site that creates an experience rather than just a transaction. And having just launched the new site she’s delighted to have received her first order!

Visit website > >

The new site has been well received by students who like its modern, colourful design. The governors feel that their objectives have been met and that the Head and school now have a new site of which they can be proud. http://www.newmillsschool.co.uk/

First Impression helped them create a strong brand that is easily identifiable. Vibrant imagery and photography of the excellent facilities (courtesy of Sara Porter Photography) were used to create a series of flyers, to promote their launch event, kick boxing, women’s classes and New Year. All have resulted in increased membership for the gym and helped to establish The Unit’s brand in the area.

Following on from the success of the flyer campaigns First Impression was asked to design and build an effective website to further promote their classes and gym membership. We reinforced their branding on the website, making sure the website was vibrant, appealed to both men and women and was easy to use. It was also important to try and get across the excellent facilities and atmosphere they have achieved at The Unit so we used the new photography to great advantage with clear, strong messages.

The Unit are delighted. With a content management system they can now update their own news and refresh classes as necessary. Bookings and enquiries through the website have continued to grow since it was launched just before Christmas 2010.

It shows what a powerful tool a website can be for any business as you can measure its success from day one. Take a look www.theunitfitness.co.uk

International wildlife artist Lyndsey Selley wanted to be able to sell her beautiful paintings, prints and imited editions online. She already had a website but wanted a more simple looking site that would act as a blank canvas to best showcase her artwork.

Lyndsey approached First Impression to design and develop the ecommerce site for her to showcase her work and offer potential customers a safe, secure and easy way to buy her paintings. Lyndsey is delighted with the result and within just a few weeks of it being live received her first order.

http://www.wildlife-artist.com/