The Unit opened as an exciting new gym and kick boxing centre in Glossop in April 2010. They already had a logo and a basic website when they approached First Impression but knew that to get their business to take off they really had to stand out from the competition.

First Impression helped them create a strong brand that is easily identifiable. Vibrant imagery and photography of the excellent facilities (courtesy of Sara Porter Photography) were used to create a series of flyers, to promote their launch event, kick boxing, women’s classes and New Year. All have resulted in increased membership for the gym and helped to establish The Unit’s brand in the area.

Following on from the success of the flyer campaigns First Impression was asked to design and build an effective website to further promote their classes and gym membership. We reinforced their branding on the website, making sure the website was vibrant, appealed to both men and women and was easy to use. It was also important to try and get across the excellent facilities and atmosphere they have achieved at The Unit so we used the new photography to great advantage with clear, strong messages.

The Unit are delighted. With a content management system they can now update their own news and refresh classes as necessary. Bookings and enquiries through the website have continued to grow since it was launched just before Christmas 2010.

It shows what a powerful tool a website can be for any business as you can measure its success from day one. Take a look www.theunitfitness.co.uk