Many businesses neglect their regula customer base in a recession and focus on winning new business. There’s a rule of thumb that 80% of work comes from just 20% of your customers so it is vital to take great care of that 20% to ensure they keep coming back. So what should you be doing?

- provide your customers with quality service and products
- show your appreciation by offering rewards for referrals or multiple orders
- go that extra mile every time
- offer your ideas and advice when you think it might be helpful
- ask for testimonials and share them with your customers
- above all keep in touch, by phone, email, mail, twitter, facebook, whatever your customers use!

Read more here> http://www.firstimpression.co.uk/resources/top-tips-for-retaining%20your-customers.php

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Written by helen

Helen lives and breathes First Impression. Renowned for her passionate attitude and determination to succeed, she runs the business and instills the ‘can do’ attitude and enthusiasm in the team.

Tags: Marketing

This entry was posted on Friday, July 16th, 2010 at 3:18 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.