Cheque presented to Help For Heroes at Buxton 4Networking

Business networking was put on hold for a short while at the Buxton 4Networking group last week as a £540 cheque was presented to Help For Heroes.

Local hero, Jon Hilton, who himself served in Iraq and now runs a business called Pulse Rate Training, accepted the cheque on behalf of Help For Heroes at 4Networking’s business meeting at Buxton & High Peak’s golf club.

 

The cash was raised at their Christmas party held on 2nd July. Yes, you did hear correctly, it was a Christmas party, after the real one was cancelled in December because of heavy snow. The late Christmas party gave business members a chance to relax and have some fun, as well as raising funds for their chosen charity. 4Networking Group Leader, Jan McSkimming said, “It was a fantastic night, with people travelling from all across the Peak District, including Staffordshire,Cheshire,Manchester andSheffield. Our Operations Assistant, Nigel Collins brought his popular band, Twisted Lick to entertain us. But what was so heartwarming, was the generosity of so many businesses in these difficult economic times. They provided all of the fantastic auction and raffle prizes, as well as dipping into their pockets to win them as well! Amazing!”

 

Pete Clowes, Area Leader for the 4Networking network said, “This is an example of how 4Networking works. We encourage business members to support each other by working and collaborating together.

 

Jon, who served in the forces before starting his own business, Pulse Rate Training, inspired the group by talking about his experiences “From Bullets to Business”, and how 4Networking has helped turn his life around. As well as running his own business Jon supports charities to help ex soldiers, particularly those with injuries integrate back into normal life.

Halls Mica Leaflet

Halls Mica Flyer

The Unit – Flyers

The Unit - Flyer

What is a QR Code?

QR Code stands for Quick Response Code and they are those square black and white boxes you may have seen recently on magazines and adverts. The simplest way of explaining it is like a barcode because like a barcode it encodes data within it. The biggest difference between a barcode and a QR code is the amount of information they contain. A QR code has both horizontal and vertical planes in a grid of tiny squares which means you can fit a lot more data on it and you can embed information in the code itself.

When you read a QR code with the appropriate software it can trigger the opening of a website or it can download a file. QR codes are read with a mobile device. If you are using an iPhone you need to download one of the free QRReader apps available from the iPhone App Store. Most Android, BlackBerries and some of the newer Nokia handsets can read QR codes automatically. Windows Mobile users can download QuickMarks. With the appropriate software all you do is point your phone’s camera at the QR code to activate the contents. Although QR codes are relatively new in the UK, they’ve been around in Japan, where they were invented, for over a decade.

How do they work?

You need a QR Code Generator to create a QR code. Sounds complicated but it’s actually very simple. There are a number of sites for generating QR codes which are all free. A quick Internet search for QR code generator will give you a lot of choice. Most are pretty simple, such as www.qrstuff.com where you simply put in the date you want to put on the QR code, for example a website address, an SMS text message, email address or link to a file, and the QR code is created automatically for you to download.

What are they used for?

The potential for QR codes are endless. Today you can see them on magazines, adverts, brochures business cards, packaging, menus and even on the side of vehicles. Be targeted, don’t jus send them to your website, send them to the relevant information, even if you have to create a dedicated page for that special offer for example, add something of value to encourage more downloads.

Scan the QR code above with your smartphone to view the Old Hall at Christmas Mobile Website

With the growing use of mobile technology QR codes are going to be seen more and more. Get using them in your marketing mix.

Contact us on 01457 857111 or contact@firstimpression.co.uk for more information.

Christmas comes early for Help For Heroes in the Peak District

Thanks to the generosity of 4Networking and numerous local Peak District businesses, Help For Heroes will be collecting a cheque for £540 towards their much needed funds on 23rd September.

Local hero, Jon Hilton, who himself served in Iraqand now runs a business called Pulse Rate Training, will accept the cheque on behalf of Help For Heroes at the next 4Networking’s business meeting atBuxton & HighPeak’s golf club.

The cash was raised at their Christmas party held on 2nd July. Yes, you did hear correctly, it was a Christmas party, after the real one was cancelled in December because of heavy snow. The late Christmas party gave business members a chance to relax and have some fun, as well as raising funds for their chosen charity. 4Networking Group Leader, Jan McSkimming said, “It was a fantastic night, with people travelling from all across the Peak District, including Staffordshire,Cheshire,Manchester andSheffield. Our Operations Assistant, Nigel Collins brought his popular band, Twisted Lick to entertain us. But what was so heartwarming, was the generosity of so many businesses in these difficult economic times. They provided all of the fantastic auction and raffle prizes, as well as dipping into their pockets to win them as well! Amazing!”

 

Pete Clowes, Area Leader for the 4Networking network said, “This is an example of how 4Networking works. We encourage business members to support each other by working and collaborating together. Jon, who served in the forces before starting his own business, Pulse Rate Training, will be speaking to the group on the 23rd “From Bullets to Business”, about his experiences and how 4Networking has helped turn his life around.”

 

There will be a photo opportunity and a chance to meet Jon and some of the businesses involved in raising the funds as the cheque is presented at 9.30am 23rd September at Buxton & High Peak Golf Course.

 

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