Springfield is a family-owned group of children’s day care nurseries across Derbyshire. They provide a fantastic service but felt they didn’t communicate this enough to existing and potential parents. They wanted to differentiate themselves and become the nursery provider of choice in the High Peak.
First Impression carried out some strategy work with the directors at Springfield to develop a marketing plan of activities for 2011 as well as a child development programme. This programme has been brought to life in a vibrant new branding initiative which has got staff, children and parents very excited. A new website and colourful newsletter have also been launched to keep parents and prospective parents informed and updated.
Veronica Hargreaves, FD at Springfield said, “We have many years’ experience running nurseries in the area with an excellent reputation. What we weren’t good at however was shouting out about it and telling people. But that’s what First Impression is good at. We trusted them to develop our brand and introduce some innovative new concepts that underpin what we were doing already, but they have somehow managed to join everything up into a beautiful seamless programme. First Impression has invigorated our business and we are very excited about the future.”
