• Wider reach- As of August 2011 mobile browsing accounted for 7.84% of UK internet usage. Can you afford to miss out on making the experience an enjoyable one for these visitors?
• Quicker load times – The majority of mobile visitors will be browsing your site over the 3G data network. While this method suffices for small tasks like checking email etc, loading a full website can take a long time. Therefore, serving an optimised and more efficient version of the website will help to reduce load times and potential frustration (waiting for websites on your phone can be a pain), especially if they are on a PAYG data plan.

  Speed test examples for www.christmasattheoldhall.co.uk…
  mobile site = 2.3secs
  desktop site = 5.7secs

• Design/presentation – After spending hours designing and perfecting your website, it can be disappointing when you look at it for the first time in a mobile browser. The trouble is, the built-in browsers on iOS, Android, and modern Blackberry devices can display full desktop sites, but this doesn’t always have the desired effect and your desktop site which looks great on a laptop can look out of place and are often hard to comprehend and navigate. Offering a mobile version of the site optimised for mobile browsers will allow you to incorporate an improved design which is more user-friendly for visitors with a smaller screen size and appropriate navigation.

How we created a mobile version of the Old Hall Hotel’s “Christmas 2011″ website..