There is a dilemma, particularly in the small business sector. Why should you pay for a copywriter when I can write myself and who knows my business better than me? But there are a number of problems writing your own copy:

• You’re too close to it. It’s difficult to see the wood from the trees!
• You tend to think of what you are looking to sell rather than what your customer wants to buy so you never reach them.
• You are passionate, there’s no doubt about that. But that means you get excited talking about what your products and services do rather than how they can benefit your customers.
• You will probably try and make it over complicated, even trying to impress, whereas simple is far better.
• It can often take you a very long time to do it. Have you ever taken on the job of writing content for your own website and then months later the web company are chasing you…ring any bells?

Far better to get a professional copywriter in at the start. They will write punchy, to the point copy that will get your message across. And it doesn’t have to cost alot of money. Just think of the money you could be losing with your own copy… www.copy-writer.co.uk