Posts Tagged ‘email marketing’

A new year, a new look and lots of new opportunities…

Wednesday, January 11th, 2012

First Impression celebrates 16 years in business in 2012, a good time to refresh our company brand and values. We felt our name no longer reflected what we do, we are not just about ‘first impressions’, we offer so much more!

Our new name, Fig

Creative incorporates the old (Fig stands for First Impression Group) but celebrates the new. It’s fresh, modern and represents our team of creative sales and marketing professionals. We will still offer the services you might know us for, print and design, websites and email marketing and our customers can still choose that we provide these services.

But, if you are serious about achieving real results you need regular, targeted marketing activities which is why we are formally launching our Marketing Partner Programme.

It’s having incredible results for some of our clients, one has seen a ten fold increase in business in under a year and another has achieved £1 million pounds in just 6 months. As a Marketing Partner with Fig Creative we deliver all or part of your PR and Marketing requirements, effectively becoming your ‘outsourced’ marketing department.

Our newly refreshed website is now live http://www.figcreative.co.uk/ and take a look at the pages on our Marketing Partner Programme and some of the testimonials of customers already benefiting from this service.

On the fourth day of Christmas, First Impression sent to me…

Friday, December 9th, 2011

“Email marketing campaigns that will keep customers interested in my business”

There’s some exciting things happening at First Impression and with some of our customers.
Join in our 12 days of Christmas puzzle and find out what’s happ

ening

on the 23rd December!

In the meantime, enjoy our top 12 tips… we’re on day four and it’s how email marketing can help your business

Christmas at the oldest hotel in England has gone 21st century!

Monday, September 12th, 2011

If you are planning on getting away from it all over the festive season with a traditional Christmas atmosphere, The Old Hall Hotel in Buxton has some special events going on in 2011, and is believed to be the oldest hotel in England, once home

to Mary Queen of Scot’s.

But the marketing team at The Old Hall didn’t want to do the usual Christmas brochure this year, they wanted something a bit special, just like their hotel. So, working with their marketing company, First Impression, a special Christmas campaign was created. A whole Christmas experience from the minute potential customers open their Christmas parcel, the magic begins.

The Christmas present entices you to their new animated Christmas site, with hand drawn illustrations by a local student. Father Christmas in his sleigh flies over the roof tops of the distinctive Buxton buildings, leaving you more presents to open. Christmas begins early at the Old Hall Hotel like most hotels, catering for Christmas parties and events and this year there are packages for people wanting to get away from it all. And then of course, there’s the Christmas period itself, from Christmas Eve and New Year’s Eve parties through to the festive meals themselves.

With such a marketing campaign interest is expected to be high so they’ve enabled bookings to be made directly from the Christmas site. And what is really exciting for the oldest hotel in England, if you have an iphone, blackberry or android device you can access a special version of the Christmas site on your mobile directly through a QR code on the Christmas present.

For those who still prefer a more traditional brochure, you needn’t worry, The Old Hall Hotel have catered for your needs too, designed in the same format as the Christmas website so the whole campaign works together perfectly.

See the Christmas website for yourself at www.christmasattheoldhall.co.uk

Choose First Impression as your marketing partner

Monday, August 22nd, 2011

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Staying on the right track isn’t easy and unless you keep moving you will get run over!

We understand how difficult it is to market your businesses effectively, particularly in the current climate. Technologies are changing; there are new channels to consider, your clients want to engage with you in different ways and what used to work for you doesn’t any more. And of course, no one marketing activity is going to transform your business.

We can help.

First Impression is a highly effective creative, design and marketing company based in the High Peak. We have been delivering successful marketing solutions for our clients across the North West since 1996, from designing and printing leaflets and brochures, to building websites and running email marketing campaigns

The change in the economy affected the way our clients did business. Rather than tactical activity – one off jobs, they needed a more strategic approach. That is why we launched our marketing partner programme earlier this year.

What is our marketing partner programme?

As your marketing partner we keep you ahead of the game, saving you time and money by getting your marketing right first time. We know that successful and cost effective marketing is about a mix of targeted activities. Companies using our partner programme range from sole traders to mid size corporates. No matter what stage your business is at, whether you are a start up, a company struggling to survive, an established business planning for growth or even wanting to build the business to sell, we can help you.

For a fixed monthly fee, (which is agreed at the outset, depending on your budget and what you want to achieve), we take on your entire marketing activity. It means you only have one relationship to manage rather than many relationships saving you time and money. It also means we get the opportunity to understand a lot more about your business and can drive the right marketing activities that are going to get results for your company.

We manage everything from your website, to social media, design and print, to PR and events. And it works. We can provide customer testimonials that show our support has turned their businesses around.

Move your business forward today, talk to Martin Duncan about working with
First Impression on 01457 857111

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How a marketing company can help you move your business forward

Thursday, March 17th, 2011

Smart businesses know that it is a continued level of targeted marketing activity that will keep them ahead of the competition and in their customer’s minds eye. Cutting back and reducing activity is not an option.

If your company isn’t big enough for a dedicated marketing person, you’ll find that the marketing often falls on your own shoulders. And then it only happens when you can find the time to do it, or it is reactive in response to competitor activity or when you need to launch a new product.

First Impression has launched new retainer marketing contracts to help customer’s spread their marketing spend across a twelve month period. But it’s not just about spreading cost, it’s about making sure that the activity happens and that it just doesn’t end up at the bottom of a very long to do list. And that it is targeted, relevant and part of an overall strategic plan. In our experience although a customer’s marketing spend may increase, so does the return on investment. That’s what marketing is all about; it’s about a return on investment, not a cost.

Bringing on a marketing company to support your marketing activity has many advantages but there are four key ones:

  • Targeted activities against a strategic plan
  • A better return on your investment
  • More creative ideas and structure
  • Leaves you free to run your business

A big advantage of working with First Impression is that you have a team behind you – marketing and sales professionals who can help you with ideas and structure the plan, talented graphic designers who can protect and grow your brand, copywriters who can develop your message and web developers who can ensure you are making the most of the internet. But First Impression will also look after all of your marketing needs, from advertising and PR opportunities, exhibition support, social media and internet marketing.

You only have one relationship to manage and we get to understand you and your business. In effect, we become your virtual marketing department, there when you need us, but we are working for you constantly, keeping an eye of your competitors and opportunities to move your business forward.

A retainer contract can start from as little as £800 a month, but for those companies looking to grow their business, they should be spending at least £1,000 a month. Customers also benefit from a free quarterly review to check that their marketing is on course, to review activity and results and agree the way forward for the next quarter.

If you would like to discuss how a marketing retainer could work for your business contact Martin or Helen Duncan on 01457 857111.