First Impression - Blog » glossop website

New website for The Cheshire Cheese Inn, Hope

helen — Fri, 24 Jun 2011 12:14:27 +0000

Take a look at the fantastic new website for The Cheshire Cheese Inn in Hope.

http://www.thecheshirecheeseinn.co.uk/

Craig, Laura and Matt Offless, already clients of ours, are the new owners of this beautiful inn that dates back to 1632. Full of history, beams and character, you can call in for a real ale, some wholesome home cooked food, or stay overnight to enjoy the surrounding countryside.

Craig and Laura also run an adventure company Altus Adventure www.altusadventure.co.uk if you want to combine your stay with some outdoor pursuits!

If you want to know more about our websites visit www.firstimpression.co.uk or contact us on 01457 857111.

How a marketing company can help you move your business forward

helen — Thu, 17 Mar 2011 17:02:46 +0000

Smart businesses know that it is a continued level of targeted marketing activity that will keep them ahead of the competition and in their customer’s minds eye. Cutting back and reducing activity is not an option.

If your company isn’t big enough for a dedicated marketing person, you’ll find that the marketing often falls on your own shoulders. And then it only happens when you can find the time to do it, or it is reactive in response to competitor activity or when you need to launch a new product.

First Impression has launched new retainer marketing contracts to help customer’s spread their marketing spend across a twelve month period. But it’s not just about spreading cost, it’s about making sure that the activity happens and that it just doesn’t end up at the bottom of a very long to do list. And that it is targeted, relevant and part of an overall strategic plan. In our experience although a customer’s marketing spend may increase, so does the return on investment. That’s what marketing is all about; it’s about a return on investment, not a cost.

Bringing on a marketing company to support your marketing activity has many advantages but there are four key ones:

Targeted activities against a strategic plan
A better return on your investment
More creative ideas and structure
Leaves you free to run your business

A big advantage of working with First Impression is that you have a team behind you – marketing and sales professionals who can help you with ideas and structure the plan, talented graphic designers who can protect and grow your brand, copywriters who can develop your message and web developers who can ensure you are making the most of the internet. But First Impression will also look after all of your marketing needs, from advertising and PR opportunities, exhibition support, social media and internet marketing.

You only have one relationship to manage and we get to understand you and your business. In effect, we become your virtual marketing department, there when you need us, but we are working for you constantly, keeping an eye of your competitors and opportunities to move your business forward.

A retainer contract can start from as little as £800 a month, but for those companies looking to grow their business, they should be spending at least £1,000 a month. Customers also benefit from a free quarterly review to check that their marketing is on course, to review activity and results and agree the way forward for the next quarter.

If you would like to discuss how a marketing retainer could work for your business contact Martin or Helen Duncan on 01457 857111.

New website for New Mills School

helen — Fri, 28 Jan 2011 16:11:47 +0000

The Head Teacher at New Mills Enterprise & Business College approached First Impression to design a new website for the school. The requirement had been driven by the school governors who felt the old site simply didn’t deliver. It was important that the new site was engaging, informative and able to be updated by the school. They wanted information to be found easily and the content needed to be appropriate for both existing parents and students and prospective parents and students.

The new site has been well received by students who like its modern, colourful design. The governors feel that their objectives have been met and that the Head and school now have a new site of which they can be proud. http://www.newmillsschool.co.uk/

New website for The Unit in Glossop goes live!

helen — Tue, 18 Jan 2011 16:12:49 +0000

The Unit opened as an exciting new gym and kick boxing centre in Glossop in April 2010. They already had a logo and a basic website when they approached First Impression but knew that to get their business to take off they really had to stand out from the competition.

First Impression helped them create a strong brand that is easily identifiable. Vibrant imagery and photography of the excellent facilities (courtesy of Sara Porter Photography) were used to create a series of flyers, to promote their launch event, kick boxing, women’s classes and New Year. All have resulted in increased membership for the gym and helped to establish The Unit’s brand in the area.

Following on from the success of the flyer campaigns First Impression was asked to design and build an effective website to further promote their classes and gym membership. We reinforced their branding on the website, making sure the website was vibrant, appealed to both men and women and was easy to use. It was also important to try and get across the excellent facilities and atmosphere they have achieved at The Unit so we used the new photography to great advantage with clear, strong messages.

The Unit are delighted. With a content management system they can now update their own news and refresh classes as necessary. Bookings and enquiries through the website have continued to grow since it was launched just before Christmas 2010.

It shows what a powerful tool a website can be for any business as you can measure its success from day one. Take a look www.theunitfitness.co.uk

The Benefits of Blogging For Business

helen — Mon, 06 Dec 2010 13:02:50 +0000

Blogging is already widely used by all types of businesses as a key part of their online marketing tool kit. For those of you who haven’t yet experienced the benefits of blogging, this article will help you to understand how it can help you to win more business and how First Impression can get you started.

Some of the key benefits of blogging for business include:

Improve your search engine rankings – Google and the other major search engines love websites that are regularly updated with new, relevant information. Therefore if your blog is incorporated into your website Google will index your website more regularly which in turn will improve your search engine rankings.

Cost effective communication tool – communicating with both your existing customers and prospects is vital in order to win more business. Blogging is an extremely cost effective way of communicating directly with your target audience- once your blog has been set up there are no ongoing costs to you, apart from your time. By providing useful information in your blog you will gain a good following of readers, making them more likely to choose your business when they need your product or service.

Feed your social networks – along with blogs, many businesses now use social media sites such as Twitter and Facebook to promote their business. To save you time, you can set up a rule to automatically feed the news stories from your blog directly into your social networking profiles. This will allow you to communicate with an even larger audience and show that your business is pro-active and forward thinking.

Differentiate from your competition – how does your business stand out from the crowd? What makes your business different from your competitors and why should people do business with you? Your blog allows you to tell potential customers what makes your business different and why they should work with you. Use your blog to tell people about your latest projects that you are proud of, awards that you have won or how you have helped your customers.

Become an expert in your industry – stay on top of latest industry news and blog about things that you have read or heard about. This will show that you have great knowledge of your industry and your customers and prospects will look up to you as an expert in your field. When the time comes that they need your products or services, they are more likely to choose you over your competitors.

As you can see, if you don’t have a blog incorporated into your website you are missing out on many potential opportunities for your business.

From just £150 + VAT First Impression can build a blog into your existing website, allowing you to reap the benefits that are listed above. If you would like to purchase a blog or require more information contact First Impression on 01457 857111 or contact@firstimpression.co.uk

Event and Music Media gets a new funky website!

helen — Thu, 04 Nov 2010 17:15:46 +0000

Event and Music Media sources radio advertising for music and event promoters around the UK. They had a website but felt it was not powerful enough, particularly as they work in such a vibrant and lively industry. EMM asked First Impression to refresh their existing logo and design a website that captured the spirit of their business. The key to making a Return On their Investment was to open it up to their clients to use as a business tool.

First Impression developed a back end database that allowed EMM to create separate areas for each of their clients. These areas are used to store information about the artists, events and venues. Clients can now access the information they need, when they need 24/7 which keeps EMM one step ahead of their competitors.

Take a look at the site http://www.emmuk.com

Two year’s free hosting with all new websites in August

helen — Wed, 04 Aug 2010 15:26:50 +0000

We’re having a bit of a web promotion here at First Impression. August is sometimes a quiet month but that is often good for reflection in a business. Asking yourself what are you doing right, what are we doing wrong? And we find that many companies want to improve their website but lack the time to do it. Well now is a good time! In August we are offering all new websites two year’s free hosting which can give you considerable cost savings. We’ll also make sure you get an effective website that will work for your business.

Take a look at some of our award-winning websites http://www.firstimpression.co.uk/web-design-portfolio.php

David G Davies – New Website

rob — Fri, 25 Sep 2009 12:04:50 +0000

Our latest web project has been launched: www.dgdtransport.co.uk

David G Davies & Sons Ltd specialise in Storage and Distribution services. The company was formed in Glossop by David Davies in 1971 with his wife Brenda alongside him. With just one vehicle, David’s core business was transporting container tiles and packing cases.

The site has an array of features including the following…

* A trucking gallery built using JQuery
* An easy to use CMS system which allows the client to edit text ad images
* A corporate colour scheme to reflect the size of the company
* A latest new section for all the trucking fans out there

Take a look at the David G Davies website – Impressed by the site?, If you are in need of a website why not check out our web design portfolio to see what we can offer you.