Seth Godin’s blog yesterday (he’s a famous American bestselling author, entrepreneur and agent of change that popularised the topic of permission marketing), got me thinking. He said: “A car is not merely a faster horse. And email is not a faster fax. And online project management is not a bigger whiteboard. And Facebook is not an electronic rolodex. Play a new game, not the older game but faster”.

I realised that a lot of businesses are doing exactly this. Because the market is so fast-moving and fast-changing, most entrepreneurs are just trying to catch up with it. They don’t take the time to sit down and think about their strategy. They just see developments and think they have to react as soon as possible. The consequences are they make themselves so busy that they don’t have any chance to breathe or grow the business anymore. They are stuck. Stuck in a market which changes at the speed of light . If you try to keep up with it using your old methods just faster, you will lose. So we all need to take the time to think about our business strategy. To sit back and think. And to think how we can play a new game, rather than play the old game faster!