BT, Major Client Solutions case study

Brief

Major Client Solutions in BT were looking for a channel to promote its services and solutions they provide to many of UK’s major businesses internally, as well as aligning strategic messages to their disparate team.

Solution

First Impression helped launch the publication ‘Inside Review’ highlighting achievements and developments in Major Client Solutions as well as outlining their key objectives going forward. The publication was well received and was expanded into a 16-page 250mm x 340mm full colour magazine. First Impression worked with them from the initial concept, collecting, writing copy, design, print and despatch. In line with BT’s policy to develop and utilise the Intranet, First Impression assisted Major Client Solutions to migrate the Inside Review into digital format.