AstraZeneca case study

Brief

To provide a publication as part of an ongoing campaign to prepare employees for the introduction of a new supply chain management computer system within pharmaceutical company AstraZeneca. This was a major change project and the successful communication of the various stages throughout the implementation was vital.

Solution

First Impression worked in partnership, managing the design, print and despatch of a series of monthly broadsheet newsletters. The ‘icon’ was well received by AstraZeneca throughout the year long contract.