The Importance of Branding
Branding has traditionally been a key enabler to differentiate products and services from the competition. Today, branding has a much wider role, representing the identity and ethos of a company. Customers often buy into the brand image and the promises that a brand makes, as much as the product itself.
For many large corporate companies, protecting their brand is extremely important and communication teams work hard to maintain a consistent and positive image to their stakeholders. These companies will refresh their brand in line with shifts in strategy, keeping pace with changes in technology and market forces. First Impression has worked with many companies who have strong brand identities and it has been important that we understand and reflect their brand identities throughout our projects.
Equally brand is important to SMEs. First Impression recognises that a good brand can reposition your place in the marketplace and has worked with companies to develop their brand identity.
With over thirty years in the industry, KPJ is one of the North West’s most reputable recruitment agencies. First Impression has worked closely with managing director Joe Dilibero to design and launch their new corporate branding.
“KPJ was traditionally a technical recruitment agency although in recent years we have grown our services sector and last year we celebrated the opening of a new branch dedicated to office recruitment. In addition we were expanding our presence in Europe so we needed to modernise our image to re-emphasise our stature and capabilities in our market. We have worked with First Impression for many years and again they stepped up to the challenge to produce a strong brand that reflects our growth strategy.”
Joe Dilibero
Managing Director
www.kpj-recruitment.com
