BT/HP Alliance Case Study

In 2004 BT and HP signed an alliance agreement to develop a strategic go-to-market plan to address growth opportunities in the global ICT marketplace.

First Impression works with the joint BT/HP communications team to produce an internal newsletter, sharing the alliance strategy and success stories across both companies. First Impression also produced the first joint branded marketing brochure aimed at their global customer base. First Impression provides a full service from concept, collecting and writing copy, editing, design and print management.

“I worked with First Impression for a number of years in my previous role with BT Global Solutions , where they produced a monthly publication for our European team. When I moved roles to work for the BT/ HP Alliance I had no hesitation in choosing First Impression to help produce our marketing collateral. The standard of service from the team has always been excellent.”

Sandra Nel
Strategy & Development
BT/HP Alliance