Recognising the growing demand for email marketing, First Impression has launched emailshot, an email marketing platform specialising in the production of HTML newsletters.  emailshot allows you to create and send high impact, branded HTML emails to your target customers with detailed reports feeding back the effectiveness of your campaign.

Packages range from a fully managed service including, copywriting, design, hosting, delivery and management reporting, to self managed options where you can simply purchase a custom built template and upload your own information, and manage delivery and reporting yourselves.

Affordable, direct, actionable and highly-effective, emailshot  can help you build strong business relationships, generating loyalty and repeat business.

With time-sensitive information arriving within minutes HTML newsletters are easy to manage. If it becomes apparent that you need to change the focus of a campaign, it is a simple process to change the content and sent immediately to another targeted audience.

The metrics available with emailshot are essential to measure the return on your investment. Email marketing has a higher return on investment than any other media such as press, television, radio and direct marketing¹. Overall, the return on investment of permission-based email is estimated to be 40 times greater than direct mail².

¹ Constant Contact, 2006
² Source: Double Click 2004