Communicate
Issue 5
www.firstimpression.co.uk Communication news from First Impression

Cut the spam

Spam is unsolicited emails that are not requested and can be considered an abuse of network resources as well as a nuisance. To avoid having your email marketing campaign classified as spam, it is paramount to use permission-based emails.

Emailshot is only used by bona fide businesses – not individuals, internet newsgroups, or unknown web signups. Our email servers are not used to send spam or inappropriate content so our mail is not blocked or delayed, leading to a faster and more robust delivery system.

Emailshot uses a platform that adopts the Sender Policy Framework (SPF) which aims to provide a concrete way of distinguishing legitimate opt-in email from spam and will become an essential element of large email providers in the future.