Hitting the right targets – with the touch of a button
Requiring low investments of time and money, allowing maximum exposure for minimum financial investment, email marketing is one of the most powerful marketing tools available today.
With over 75% of people preferring email as their primary means of business communication, email marketing is proven to be one of the most effective methods of reaching ever increasing corporate networks. In comparison to traditional mail shots which generate high costs for production and distribution, offer no traceability, and are time consuming to plan and deliver, email shots are convenient and extremely cost effective.
Using email addresses already held by your company for clients, suppliers and other key contacts, it is guaranteed that not only will key messages be delivered immediately but they will reach the right person, avoiding trips around the post room and potentially ending up on the wrong desk. Campaigns can be structured and planned, or ad hoc, dependent upon the level of news or information that is to be shared.
Sophisticated management reporting systems allow traceability and provide a measurable factor to marketing campaigns that is often unavailable with traditional marketing methods. Reports will tell you who has opened the mail, who has forwarded the mail and who has deleted items. This level of information provides a number of opportunities for contact as a follow up to the campaign.
Particularly suited to small and medium enterprises, email marketing offers the opportunity to reach a disperse market of customers and prospects and build strong relationships helping both customer retention and further growth.
Don’t delay, email marketing can transform your business leads. Call us now on 0870 204 8507 or click here to register