Mosborough Hall choose emailshot
Best Western Mosborough Hall Hotel recently approached First Impression to assist them with their ongoing promotion to their corporate clients. First Impression have been working alongside Mosborough Hall to develop a high impact branded newsletter for their existing and potential customers.
The newsletter is designed to make corporate clients aware of the hotel’s facilities for corporate customers such as conferencing, corporate dining and special accommodation rates. It links to specific pages on their website which provide further information as well as providing them with feedback on the success of the mailing.
Samantha Moore, Sales and Marketing Executive at Mosborough Hall Hotel said: “The newsletters have been well received by our existing database of customers. First Impression help us to write and design very focused and professional looking newsletters to communicate in the best way possible with our customers. The emailshot reporting system then provides us with feedback from each campaign, enabling us to see who is opening our email and what areas interest them the most by seeing what links they are clicking on. We are now looking at a similar newsletter for our residential customers and a weekly page to hotel agents keeping them up to date with offers.”
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