Identity

Identity is central to your business or organisation. It's the images, words and values that distinguish it from others. Your identity is a valuable asset which if you are a blue chip, could be worth millions of pounds and worth protecting.

First Impression is a creative design and marketing company. We have worked with companies of all sizes as well as public organisations to develop new brands, working with existing companies to protect their brand and build brand guidelines.

A new company will often set out with a set of values and a vision of what they want to achieve. We can work with you to develop these values and bring your business ideas to life with a visual logo, with or without a strapline. Straplines are often remembered much more than a visual logo, they reinforce the visual icon and help your customers understand what you do.

As well as new businesses we work with existing brands to develop sub brands for new products or services and develop brand guidelines to help protect the use of brands within a company or with suppliers.

Identity is about creating a consistent  “look and feel” through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads to sales. This applies to all your marketing materials, products and advertising through a coherent use of colours, themes, design elements and typefaces.

As a full service marketing company, First Impression can help you develop consistent branding across all your printed and online marketing materials.

• development
• visual
• branding
• guidelines