The Unit Fitness
The Unit opened as an exciting new gym and kick boxing centre in Glossop in April 2010. They already had a logo and a basic website when they approached First Impression but knew that to get their business to take off they really had to stand out from the competition.
First Impression helped them create a strong brand that is easily identifiable. Vibrant imagery and photography of the excellent facilities were used to create a series of flyers, to promote their launch event, kick boxing, women’s classes and New Year. All have resulted in increased membership for the gym and helped to establish The Unit's brand in the area.
Following on from the success of the flyer campaigns First Impression was asked to design and build an effective website to further promote their classes and gym membership. We reinforced their branding on the website, making sure the website was vibrant, appealed to both men and women and was easy to use. It was also important to try and get across the excellent facilities and atmosphere they have achieved at The Unit so we used the new photography to great advantage with clear, strong messages.
The Unit are delighted. With a content management system they can now update their own news and refresh classes as necessary. Bookings and enquiries through the website have continued to grow since it was launched just before Christmas 2010.
It shows what a powerful tool a website can be for any business as you can measure its success from day one.
Springfield is a family-owned group of children’s day care nurseries across Derbyshire. They provide a fantastic service but felt they didn’t communicate this enough to existing and potential parents. They wanted to differentiate themselves and become the nursery provider of choice in the High Peak.
First Impression carried out some strategy work with the directors at Springfield to develop a marketing plan of activities for 2011 as well as a child development programme. This programme has been brought to life in a vibrant new branding initiative which has got staff, children and parents very excited. A new website and colourful newsletter have also been launched to keep parents and prospective parents informed and updated.
Veronica Hargreaves, FD at Springfield said, “We have many years’ experience running nurseries in the area with an excellent reputation. What we weren’t good at however was shouting out about it and telling people. But that’s what First Impression is good at. We trusted them to develop our brand and introduce some innovative new concepts that underpin what we were doing already, but they have somehow managed to join everything up into a beautiful seamless programme. First Impression has invigorated our business and we are very excited about the future.”
High Peak Community Housing
High Peak Community Housing is a housing management organisation located in the Peak District, Derbyshire. First Impression has worked with HPCH for a couple of years now, supporting their marketing team with good value design and print capabilities.
Their requirements are varied, with sometimes short timescales so we have to respond rapidly and with a high degree of flexibility. We have designed and printed a whole range of stationery, leaflets, flyers, posters and pull-up stands for exhibitions and newsletters. We've also developed sub brands for their products and services.
OJ’s specialise in delivering quality catering, vending, bar and event services to Sports, Leisure and Health venues in the South East. As OJ’s expands as a brand, First Impression has become a virtual member of its team, protecting its brand and providing design and print across all of its marketing requirements, for menus, point of sale, signage and tender documents.
Supreme Finance Ltd
Supreme Finance is one of the UK’s leading providers of bridging loans. The company were due to attend a large exhibition and needed high quality exhibition materials to enhance their opportunities to meet new customers. First Impression worked closely with them to refresh their branding and then designed and printed new business cards, leaflets, folders and inserts as well as a complete new exhibition stand.
Taj Mahal Restaurant
The Taj Mahal brings together world-class chefs to offer the finest Indian cuisine in the High Peak town of Buxton. It has been refreshing to work with the Taj Mahal to design and print a range of unique promotional items. They are all eye catching with the use of colour and uv spot varnish to great effect. The campaigns have been very effective.