Online Copy

Writing content for the web is very different from writing for traditional marketing. Think about how people use web sites. They tend to scan pages and rarely read from the home page onwards. You have to ensure that each page can stand alone, as people can reach any page of your website at any time.

Here are some basic principles to think about:

• Use simple language and don't complicate the content.
• Think carefully how your content should be organised. It's much better to have short sections of text that link to other pages for more information.
• Don't write a story. You shouldn’t be thinking " start, middle, end"; you need to write your conclusion first!
• If you have a long paragraph try splitting it into a list of bullet points. It’s much easier to scan-read a list of bullets. The reader might even skip a long piece of text.
• Never forget spelling and grammar - this is always important.
• Regularly revisit your copy, keeping it fresh and updated. This is one huge advantage of the web. It’s a living document – it should reflect where your business is today, not where it was 3 years ago!
  
  First Impression has been writing content for website and email marketing campaigns for many years. Give us a call to see how we can make your website more effective.

First Impression can help your business. Give us a call on 01457 857111 or get in touch.