Direct mail - it’s still an effective part of the marketing mix

We live in a world where technology is advancing day by day, and with that our marketing activity is following the online trend. Social media, email marketing and online activity is becoming more and more dominant across all market sectors, but surprisingly, traditional direct mail campaigns are making a strong comeback.

In a recent survey carried out by Marketing Magazine, they found that direct mail activity grew by 1.5% in the last year, but instead of blanket mailing to their entire database, companies are being much more strategic about who they send their campaigns to.

Businesses are combining their direct mail campaigns with email marketing and social media to boost their results, for example Cadbury sent a direct mail campaign to 300 fans that had interacted most with Cadbury online. They sent a direct mail interactive challenge that required the fans to blog about their activities and post photographs on Facebook. The campaign resulted in the brand making 31,500 new friends on Facebook and increased their site traffic by 442%.

What this shows is that businesses shouldn’t put all of their eggs in to one ‘new media’ basket, instead it is important to mix traditional marketing methods such as direct mail with more modern methods to reach their target market in a variety of ways.

Here at First Impression we have the knowledge and experience to provide your business with a full service marketing solution. Our in house team of creatives; including graphic designers, web developers, copywriters and marketing professionals can help you to pull all of your marketing methods together creating highly effective and measurable campaigns.

By working with First Impression you will save time and money as you only have to deal with one company, meaning you only have to manage one relationship.

If you would like to discuss your marketing ideas with First Impression no matter how large or small, call us today on 01457 857111.