Email marketing training programme
Email marketing is possibly one of the fastest growing marketing tools available. It is cost effective, targeted and measurable if managed correctly in a sustainable programme. Many companies do not achieve the results they are looking for because they lack the time, skills or funding to implement email marketing.
First Impression manages an email marketing interface called emailshot which many businesses already use to communicate with their clients. Now you can learn these skills too with our email marketing training programme.
This programme is eligible for funding through the Train to Gain Leadership & Management Initiative.
Session 1 Preparation
In a half day training session we will show you how to set up an email marketing account of your own and developing an email marketing campaign plan including:
- Defining your proposition
- Target markets
- Building a database
- Developing key objectives
- Understanding how email marketing works
- Choosing template designs
- Brief overview into HTML
- nterpreting reports
Session 2 Building a campaign
We will work with you during this second half day session to develop a customised email marketing campaign that you will be able to use going forward. Find out how to:
- Type text
- Upload pictures or graphics
- Change colours
- Change typefaces
- Delete things
- Change layouts
- Insert links
- Insert personalisations and actions
- Set up a plain text option
- Upload a database
- Send a test send
- Send a campaign
Session 3 Ongoing campaigns
In this final session we will sit with you while you produce your own campaign using the tools and skills you have learnt.
The programme is designed to take place over a 2-3 month period depending on customer requirements, however telephone support is available for up to 6 months to ensure you are totally comfortable managing your own email marketing campaigns.