Facebook its not just social
Many people view Facebook as the social network for the younger generation; a place to chat, connect with friends and share photographs. But when you take a closer look at the statistics, you will actually see that Facebook is a great way to connect with your customers and potential customers.
With over 24 million users in the UK alone, Facebook is by far the largest and most popular social networking site and as it continues to grow, more businesses are recognising its potential as a platform to market their business. Take a look at the statistics below to see just how big Facebook is in comparison to its social network rivals:
UK Social Network User Breakdown
- Facebook- 24.2 million
- Twitter- 3.7 million
- Flickr- 2.9 million
- MySpace- 2.7 million
- Linkedin- 2.1 million
Facebook has a very broad appeal and isn’t just used by teenagers, as the site grows so does the percentage of more mature users, in fact statistics from August 2010 show that the majority of Facebook users are aged 20-29 years, with the 30-39 age group coming in second. Facebook also has a very equal split of male and female users, see the graphs below:
* Statistics in this article taken from http://www.clickymedia.co.uk
How Facebook can be used for business
Depending on your business industry Facebook can be used for many reasons, some of them include:
- Share information about your products or services
- Promote a special offer or sale
- Gather market research
- Ask people to sign up to your newsletter
- Suggest friends to clients to help gain their trust, who then may reciprocate
- Tell people about upcoming events or network events you may be attending
Setting up a business page
If you already have a personal account on Facebook make sure that you keep this separate from your business page, the last thing your customers want to see are photos of you on your family holiday or sat round the dinner table on Christmas day!
You need to maintain your professionalism and to do that you need to create a branded Facebook page - like ours below:
Get your business on Facebook- training course
Creating a branded Facebook page that looks the business can take time and for those who aren’t familiar with Facebook it can be quite a daunting task. If you are unsure how to get started why not take advantage of our hands on Facebook training course which will get you set up and raring to go.
By the end of the session your Facebook profile will be fully set up and you will have a clear knowledge of how to use and update your account at any time. All you need to do is bring your laptop and we will help you do the rest!
Date: Wednesday 20th October 2010
Times: Morning session: 9.30am – 1pm
Afternoon session: 2pm – 5.30pm
Venue: Glossop Business Centre, 174 High Street West, Glossop SK13 8ER
Cost: £50 plus VAT
Places are limited so to reserve your space send us an email detailing your name and contact details to contact@firstimpression.co.uk or call us on 01457 857111.