The benefits of using emailshot

Email marketing is an extremely cost effective way of keeping in regular contact with both your potential and existing customers.

When it comes to email marketing, many businesses tell us that they just don’t have the time or the technical ability to send out HTML e-newsletters on a monthly basis. But email marketing doesn’t have to be technical and it certainly isn’t time consuming, in fact emailshot is intuitive, user friendly and very quick to use.

Here are just some of the key features of emailshot and how they can benefit your business:

  • Campaign Editor - The emailshot template editor is very simple to use. In an environment very similar to Microsoft Word, it enables the user to type text, upload pictures or graphics and drag them, insert tables, change colours and typefaces. It is so simple to use, your e-newsletter will be ready to send in no time!
  • Branded HTML templates - HTML emails don't just give you 'pretty pictures' - they directly boost your bottom-line sales. That's why emailshot pays for itself many times over. Using striking headlines, colours, pictures and a clear layout, grabs the readers attention compared with sending masses of text.  HTML emails look professional and maintain company brands standing out in a crowded inbox.
  • Powerful Reporting - emailshot’s real time reporting ensures your email campaigns are fully measurable. From open rates to hot prospects your campaign statistics are presented for you in downloadable reports and graphs ready for analysis, presentations or uploading onto your marketing database.
  • Free test sends - We know how important it is that your email looks great before you send it out to your existing and potential customers. That’s why emailshot lets you send an unlimited amount of test emails to up to 20 different email addresses, so you can check, check and check it again!
  • Integrated Social Networking - Did you know that over 78% of the UK’s online population use social networks such as Facebook, LinkedIn and Twitter to share information? We recognise this as a fantastic marketing opportunity, that’s why we have enabled you to embed social networking links into your email campaigns and our reports tell you how many times your email gets posted onto these social networking sites.

If you would like to find out more about emailshot and how it can benefit your business visit www.emailshot.co.uk or contact First Impression on 01457 857111.