Top SEO tips
- Your website should be full of relevant content. The top search engines recognise good, relevant copy in a website. It will help you move up the rankings.
- Where is your website hosted? Think about your geographic market and ensure you have the right domain, for example if you are in the UK and your market is in the UK you need a UK domain that is hosted on UK based servers.
- Research your keywords. Don’t assume what you think customers will search for. The more specific you can be the better. Wordtracker and Google Adwords Keyword Tool can help you.
- Choose just 4 or 5 primary keywords and then have secondary keywords from these. Don’t overdo keywords otherwise the search engines will think it’s spam.
- Start building backlinks – the more sites that link to yours, adds more weight. There are many ways to get backlinks. By embedding your link in articles and submit them to article directories, in press releases and in signatures on blogs and forums.
- Be patient. It can take time for the search engines to find you and respect your website. It’s sometimes easier depending on what you want to achieve, for example it will be easier to rank if you are a local plumber rather than a national financial provider!
First Impression can help you with a programme of search engine optimisation combined with Pay Per Click advertising in you have the budget and want to make the whole process move a bit quicker. Give us a call on 01457 857111 or contact us on contact@firstimpression.co.uk for more information.